buta'i

The Nature of Beauty is proud and delighted to introduce the next generation of high-performing natural skin care to North America.

Buta'i Cosmetics, based in Israel, was founded by skin care industry veterans. These experts were determined to create a 100% natural, 100% safe line of anti-aging products with the ability to carry active ingredients deeper into the skin, thus delivering the kind of performance previously limited to commercial skin care and its use of synthetic penetration enhancers.

To this end, Buta'i founders partnered with Nissim Garti, Professor of Chemistry and Director of the Formulation Department at the Casali Institute of Applied Chemistry in Jerusalem, whose patented Nanodroplet Technology delivers selected bioactive ingredients directly to the skin in the smallest and most consistently distributed nanoscopic droplets possible, for complete absorption within the deepest layers of the skin. The result: A 100% natural line of anti-aging skin care delivering premium performance equal to that of any skin care product on the market today.

The entire range of BUTA'I products carry the BDIH seal. You'll never find harmful chemicals such as parabens, petrochemicals, synthetic ingredients or genetically modified organisms (GMOs) in BUTA'I products. Additionally, they never include artificial preservatives, colors or fragrances in their formulas. They never test on animals or use animal by-products, and from beginning to end, the manufacturing process leaves as small an ecological footprint as possible, utilizing eco-friendly, minimal packaging.

Other brands may claim "the best of nature and science," but Buta'i is the first company to blend cutting-edge technology with nature, without compromising safety, sustainability, or performance.