butter london

From across the pond come the nail lacquers everyone is talking about. Omnipresent at fashion week from New York to L.A., butter LONDON brought non-toxic nail polish to American high fashion. Now we're bringing it to you. butter LONDON was founded by She-Brit Sasha Muir. On moving to the United States, she was shocked at the number of toxic ingredients in cosmetic products. She saw the need for a new brand of nail care products that combined high fashion and health and set about building what is today, a premier British fashion brand. London's leading manicurist & nail trend spotter, Nonie Creme, joined butter LONDON as its Founding Creative Director to help create a complete range of nail care products without any chemical nasties. 3 Free is what they do and it means No Formaldehyde, No toluene, and No DBP (Phthales). Ever. Long Live Nails!