Since 2004, Alima Pure has been committed to creating dazzling colors in the form of high quality, Natural Mineral Makeup. The luxurious mineral pigments in Alima's cosmetics can even be beneficial to the skin, with subtle reflective properties, sun protection and anti-inflammatory benefits. Moreover, you won't find any potential irritants like bismuth oxychloride, talc, dyes, fragrances, parabens, phthalates or preservatives in any of their cosmetics. Alima is so pure, they earned the BDIH seal of approval for natural products. Their goal is to create gorgeous, safe and natural cosmetics so they can help women around the world look and feel beautiful naturally.