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Spend $75 or more on makeup, and get a FREE Christy Coleman Makeup Bag
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Get 20% Off Alima Pure Mineral Makeup!
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Since 2004, Alima Pure has been committed to creating dazzling colors in the form of high quality, Natural Mineral Makeup. The luxurious mineral pigments in Alima’s cosmetics can even be beneficial to the skin, with subtle reflective properties, sun protection and anti-inflammatory benefits. Moreover, you won’t find any potential irritants like bismuth oxychloride, talc, dyes, fragrances, parabens, phthalates or preservatives in any of their cosmetics. Alima is so pure, they earned the BDIH seal of approval for natural products. Their goal is to create gorgeous, safe and natural cosmetics so they can help women around the world look and feel beautiful naturally.
Why we like it
Their mineral foundations provide excellent coverage, the blushers provide the ideal rosy glow, and The Nature of Beauty staff can’t get enough of Aubergine’s deep purple shimmer. As a bonus, all products are affordable while remaining at the top of the industry when it comes to quality and safety. Kate O’Brien, Alima’s founder and president, is an inspiring role model for all women wanting to make a difference in the world, and we feel honored to carry her products.
To read an interview with O'Brien, click here.
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