"We at Alternative are proud to join the effort to sustain our natural environment, that we may also sustain long life, health, and prosperity for all people. Alternative Earth – our line of eco-friendly apparel – is our way of fusing Alternative’s unique style with fabrics and production that keep the well-being of our planet in mind. Every time you wear our 100% Organic Cotton, Eco-Heather, Eco-Vertigrain, and Eco-Fleece, you’ll fall in love all over again with our classic vintage softness. You’ll also smile, knowing you’ve done your part to treat our Earth with a little kindness. Every effort is important; there is no act too small. We’re doing our part to make a difference, and now it’s your turn. Make a difference with what you wear."
-Alternative Apparels Purpose Statement
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