Mascara - The Nature of Beauty

The Nature of Beauty :: makeup :: buying guide :: mascara

Most of us, when switching from synthetic to natural makeup, have the most difficulty finding a good mascara. This is largely because commercial mascara relies on coal tar, petroleum, and even vinyl for its staying power. Today, thankfully, we have numerous high-quality options to choose from.

Light/Thin Coverage: Logona and Sante both offer great solutions for those of you looking for a light yet smudge-free mascara, leaving your lashes looking glossy, natural, and healthy. The perfect choice for teenagers or women who prefer a look that doesn’t scream “I’m wearing makeup.”

Light to Medium Coverage: Zuzu’s mascara provides what is probably the most water-resistant mascara in the natural beauty industry, thickens the lash more than Logona or Sante, but still gives the lashes a very natural look.

Medium to Full: Jane Iredale’s mascaras all provide medium to full coverage. The PureLash mascara gives the lighter coverage of the two, and the Longest Lash Mascara both thickens and lengthens the lash, and is the top-selling of Iredale’s masara.

Couleur Caramel is The Nature of Beauty’s top-selling mascara. Both the lengthening and thickening varieties deliver results that are indiscernible from their commercial counterparts. The formula for both version is the same – it’s the wand that differentiates the two. The “cils longs” mascara wand separates and lengthens longer lashes, while the “cils courts” option deposits more product, to thicken thinner and/or shorter lashes.