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After 18 years as owners of an upscale salon in Beverly Hills, Amato salon owners John Amato and Teri LaVerne recognized that relying on synethic ingredients to cover the damage done by chemical treatments and daily styling products was becoming antiquated. Instead, they created a trio of upscale, luxurious hair care that incorporates the healing and nourishing properties of the finest ingredients gathered from across the globe. Rare El'ements defines the true essence of eco-luxury. Stimulating your senses with customized blends created to address specific symptoms of ageing hair. The Rare El'ements advanced salon-inspired collection replaces harsh sulfates and synthetic enhancers with the wealth of nature, while maintaining a sophisticated high level of performance. You're three steps away from discovering the endless possibilities of Rare El'ements International Hair Collection, your passport to the best kept beauty secrets from around the world.
  • Rare Elements Pre-Shampoo El Treatment
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    Pre-Shampoo El Treatment


    Rare Elements Pre-Shampoo Nourishment is an all natural re-hydrating serum that penetrates beyond the surface of the hair shaft, repairing and restoring each individual strand from the inside out. Every opulent drop transforms the hairs condition, strength, moisture and shine with the treasured secrets of Rare Elements from around the world. 

    • Instantly improves hairs condition and shine
    • Revives and protects color treated hair
    • Replenishes vital nutrients and moisture lost to everyday styling and chemical services.
    • Provides deep nourishment and intense hydration
    • Protects hair from shampoos with harsh detergents
    • Use before and during chemical services to prevent breakage and after to replenish depleted moisture


    Camolina, Baobab, Marula, Borage, Meadowfoam, Avocado, Macadamia, Novaehol Laidiae, Shea Butter, Rosehip, Geranium, Rosemary, Ylang Ylang


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