After 18 years as owners of an upscale salon in Beverly Hills, Amato salon owners John Amato and Teri LaVerne recognized that relying on synethic ingredients to cover the damage done by chemical treatments and daily styling products was becoming antiquated. Instead, they created a line of luxurious hair care that incorporates the healing and nourishing properties of the finest ingredients gathered from across the globe. Rare El'ements defines the true essence of eco-luxury. Stimulating your senses with customized blends created to address specific symptoms of ageing hair. The Rare El'ements collection replaces harsh sulfates and synthetic enhancers with the wealth of nature, while maintaining a sophisticated high level of performance. Rare El'ements International Hair Collection is your passport to the best kept beauty secrets from around the world.