Arrow Fat Left Icon Arrow Fat Right Icon Arrow Right Icon Cart Icon Close Circle Icon Expand Arrows Icon Facebook Icon Instagram Icon Pinterest Icon Twitter Icon Google Plus Icon Hamburger Icon Information Icon Down Arrow Icon Mail Icon Mini Cart Icon Person Icon Ruler Icon Search Icon Shirt Icon Triangle Icon Bag Icon Play Video

Mascara

The Nature of Beauty offers the best selection of organic, natural mascara in North America, from top brands like Couleur Caramel, Zuzu Luxe, and RMS.
  • COULEUR CARAMEL - Mascara - The Nature of Beauty
    Quick shop
    v

    COULEUR CARAMEL

    Mascara

    $24.25

    The best natural mascara on the market! Your search for the perfect natural mascara is finally over. After using Couleur Caramel's mascara, you will never go back to your old, coal tar-packed version again. Ninety-eight percent natural, this mineral and plant-based mascara is paraben-free, phenoxyethanol free, coal free, and PEG free. Better yet, it will stays put all day, without flaking or smudging (yes, it's true).

    Two separate applicators are available: "volumizing," which deposits more color on the lashes to both lengthen and thicken, and "lengthening," which uses furrows that separate, structure and thicken the eyelashes.

    **Please note: Couleur changed the names and brushes as of 2016. What used to be called "201 cils long" is now the "21 lengthening". People were confused with the "long/short" so going forward they will be "lengthening/volumizing". It is however the same product, just a different name and number on the package and a slightly different but improved brush!

    Other advantages: Contains 35.4% active vegetable-based ingredients. A water-based formula replaces irritating solvents used in most commercial mascaras The nourishing formula allows you to apply successive applications without damanging the eyelashes. Perfect for women with contact lenses and/or sensitive eyes. Some people report seeing their eyelashes grow longer after replacing their petroleum- and tar-based mascaras with Couleur Caramel.

    Aqua, Glycerin, Acacia Senegal Gum, Stearic Acid, Cera Alba (beeswax), Carnauba Cera (Canauba Wax), Magnesium Aluminum Silicate, Clyceryl Stearate, Butyrospermum Parkii (Shea) Butter, Sodium Hydroxide*, Tocopheryl Acetate, Benzyl Alcohol*, Sodium Hydroxymethyl Glycinate*, Citric Acid, Natural Fragrance [x/- may contain: CI 77510, CI77491, CI 77492, CI 77499, CI 77007, CI 75470]. *synthetic origin products 

    The long eyelashes brush has furrows that separate, structure and sheathe the lashes to enhance the eyes.

     

    Visit product page
  • RMS BEAUTY - Mascara - The Nature of Beauty
    Quick shop
    Sold out

    RMS BEAUTY

    Mascara

    Sold out

    v

    RMS BEAUTY

    Mascara

    $28.00

    Sold out

    Two available formulas to add definition or volume to create beautiful, lush lashes.

    Created with rich mineral pigments and certified organic oils, butters and waxes this mascara will instantly add life to your lashes without flaking, smudging or clumping.  Though this formula is not 100% organic we made sure that it is 100% natural and effective!

    Volumizing Formula - A combination of organic plant waxes and select raw minerals allow this emollient mascara to shape lashes and intensify fullness.
    Defining Formula - Creamy and rich, this unique formula separates and defines lashes naturally for an overall dramatic eye.

    Please note: Parfum (Natural Fragrance) is a blend of essential oils. While this formula is eco-cert approved, RMS Beauty has opted to not seek certification.  To learn more about our position on certifications please see our FAQ page.

    Defining Ingredients:
    Water (Aqua), *Cera Alba (Beeswax), Stearic Acid, *Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glycerin, Benzyl Alcohol, Dehydroacetic Acid, Xanthan Gum, Cellulose, Sodium Hydroxide, Hydrogenated Palm Glycerides, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Geraniol, Limonene, Parfum (Natural Fragrance). May Contain [+/-]: Iron Oxides CI 77491, CI 77492, CI 77499 
    *Certified Organic
    Gluten Free Formula

    Volumizing Ingredients:
    Water (Aqua), *Cera Alba (Beeswax), CI 77499 (Iron Oxides), Glycerin, *Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Triticum Vulgare (Wheat) Starch, Glyceryl Stearate, *Prunus Amygdalus Dulcis (Sweet Almond) Oil,  *Butyrospermum Parkii (Shea Butter) Fruit, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Xanthan Gum, Potassium Hydroxide, Benzyl Alcohol, Dehydroacetic Acid, Limonene, Geranoil, Parfum (Natural Fragrance)
    *Certified Organic

    Apply to clean lashes daily.  Remove easily with rms beauty raw coconut cream. 

     

    Please note:  For those with a hooded eyelid we suggest applying rms beauty mascara only with a shadow powder as the rms beauty cream eye polish can cause smudging.

     

    Visit product page
  • Zuzu Luxe - Mascara - The Nature of Beauty
    Quick shop
    v

    ZUZU LUXE

    Mascara

    $16.70

    Add more oh la la! to your lashes with this richly pigmented mascara! The gentle, non-irritating formula is enriched with vitamins and herbal extracts to help protect each fragile eyelash and encourage maximum growth. 

    Details & Usage The luxurious nylon brush is especially designed to add length while being clump proof and non-smudging. Suitable for sensitive eyes and contact lens wearers.   Formulated Without Parabens, Gluten, Sulfates, Synthetic Fragrances, Synthetic Dyes, Phthalates
    Aqua (Infusion of Aloe Barbadensis Leaf Juice), Cellulose Gum, Sorbitol, Stearic Acid, Cetearyl Alcohol, Lecithin, Panthenol, Sea Fennel Extract, Tocopheryl Acetate, Eyebright Extract, Xanthan Gum, Iron Oxides, Hectorite, Titanium Dioxide, Potassium Sorbate.
    Start at the base of lashes and wiggle brush up to the tip of lashes, repeat to achieve your desired look. To apply to lower lashes hold the wand vertically.

     

    Visit product page
  • LOGONA - Mascara Natural Look - The Nature of Beauty
    Quick shop
    v

    LOGONA

    Mascara Natural Look

    $22.00

    The new, improved Logona natural mascara enhances your lashes with colour, volume and definition, whilst protecting against breakage and splitting. Mild, chemical free and non-irritating, the new Logona mascaras condition your lashes with premimum ingredients.

    0.27 oz

    Aqua, Alcohol, Glycerin, Sorbitol, Algin, Parfum*, Xanthan Gum, Coco Glucoside, PCA Ethyl Cocoyl Arginate, Citric Acid, [ +/- CI 77007, CI 77491, CI 77499]

    *Made from 100% essential oils

    Check back soon!

     

    Visit product page
  • LOGONA - Mascara Volume - The Nature of Beauty
    Quick shop
    v

    LOGONA

    Mascara Volume

    $22.00

    Logona presents their natural volume mascara to enhance your lashes with volume, and definition, while protecting them with premium natural ingredients. 

    0.27oz

    Aqua (Water), Alcohol, Microcrystalline Cellulose, Glycerin, Sorbitol, Algin, Parfum (Essential Oils), Mica, Xanthan Gum, Coco Glycerides, PCA Ethyl Cocoyl Arginate, Citric Acid, Limonene, Linalool, [+/- CI 77499, CI 77510, CI 77891, CI 77491, CI 77288].

    Check back soon!

     

    Visit product page
  • Couleur Caramel Organic Volumizing Mascara 61 at The Nature of Beauty
    Quick shop
    v

    COULEUR CARAMEL

    Organic Volumizing Mascara

    $24.25

    For thicker and thicker eyelashes ...

    The best natural mascara on the market! Your search for the perfect natural mascara is finally over. After using Couleur Caramel's mascara, you will never go back to your old, coal tar-packed version again. 98.9% natural, this mineral and plant-based mascara is paraben-free, phenoxyethanol free, coal free, and PEG free. Better yet, it will stays put all day, without flaking or smudging (yes, it's true).

    The very dense teddy bear brush on the 61 mascara allows you to apply large quantities of product for an immediate volume effect. A second pass will lengthen the lashes for an even more intense look!

    Benefits of active ingredients:  
    • Rosa damascena flower water: softening and toning properties
    • Organic Aloe vera juice: regenerates, hydrates, softens and protects
    • Organic apricot kernel oil: invigorating, softening, revitalizing, and protecting 
    • Organic argan oil: antioxidant, nourishing, protective and promotes elasticity 
    • Organic Acacia Gum: active tensor and sheathing 

    15% active ingredients 
    98.9% of the total ingredients are of natural origin
    22.8% of the total ingredients are from organic farming

    Other advantages: Contains 35.4% active vegetable-based ingredients. A water-based formula replaces irritating solvents used in most commercial mascaras The nourishing formula allows you to apply successive applications without damaging the eyelashes. Perfect for women with contact lenses and/or sensitive eyes. Some people report seeing their eyelashes grow longer after replacing their petroleum- and tar-based mascaras with Couleur Caramel.

    INGREDIENTS: AQUA (WATER) - ROSA DAMASCENA FLOWER WATER* - ACACIA SENEGAL GUM - POLYGLYCERYL-6 DISTEARATE - CERA ALBA (BEESWAX) - ALOE BARBADENSIS LEAF JUICE* - POLYGLYCERYL-3 DIISOSTEARATE - SUCROSE PALMITATE - GLYCERIN - EUPHORBIA CERIFERA (CANDELILLA) CERA – PRUNUS ARMENIACA (APRICOT) KERNEL OIL - ARGANIA SPINOSA KERNEL OIL - COCO-CAPRYLATE/CAPRATE - STEARIC ACID - PALMITIC ACID - HYDROGENATED OLIVE OIL STEARYL ESTERS - GLYCERYL BEHENATE - GLYCERYL DIBEHENATE - TRIBEHENIN - BENZYL ALCOHOL - DICAPRYLYL ETHER - XANTHAN GUM - DEHYDROACETIC ACID - SODIUM BENZOATE - POTASSIUM SORBATE - CITRIC ACID - TOCOPHEROL - LACTIC ACID - SODIUM HYDROXIDE [+/– MAY CONTAIN : CI 77007 (Ultramarine) - SILICA - CI 77499 (Black iron oxide)]

    * Ingredient sourced from Organic Farming

    After applying your eye shadow, coat the topside of the upper lashes and their tips. Then immediately apply a coat to the underside of the lashes for a sharper result. Use quick zigzagging motions and re-apply if you desire a bolder look.

     

    Visit product page