The creators of Max Green natural hair and body care are passionate about products that respect our internal and external environments without sacrificing effectiveness or lowering expectations. Max Green Alchemy avoids ingredients believed to cause allergic reactions, toxicity, or that are suspected of contributing to other health-related problems. One hundred percent of their ingredients are of pure plant origin and they strive to source organic and GMO-free ingredients wherever possible. Looking at the ingredients label, it is immediately clear that organic and wildcrafted ingredients make up the vast majority of the formulations. As concerned about the planet as they are about your health, their packaging is selected to incorporate the highest recyclable content from safe and renewable sources with minimum environmental impact. Max Green products are Paraben-free, Petrochemical-free, GMO-free, Lanolin-free, Sodium Lauryl / Laureth Sulphate-free and Animal Cruelty-free. All products carry the PETA cruelty-free and vegan endorsement, plus the Vegan.organd LeapingBunny.org certifications.